Strategic planner - account manager

Nin*** ***** (XX Anni)
STRATEGIC PLANNER & ACCOUNT MANAGER a FMA HUB
University of Turin - Faculty of Economics
Roma,
Lazio
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Esperienza
STRATEGIC PLANNER & ACCOUNT MANAGER
FMA HUB
lug 2018 - Attualmente
Live Communication and Brand Activation Agency
Coordination and supervisory of complex projects. 
Short and long-term goals assessment. Development of strategies results-driven.
Liaison between cross-functional departments and external Client, like as the main Advertising Agencies. Briefing management.
Client engagement planning and management. In charge of budget allocation up to 1 Mio € and up-selling. Management of up to 20 team members and controlling suppliers.
SENIOR ACCOUNT
GRUPPO FMA
gen 2005 - giu 2018
Coordination and supervisory of projects. 
Building and maintaining strong, long-lasting customer relationships.
Overseeing customer account management, including negotiating contracts and agreements to maximize profit.
ASSISTANT BRAND MANAGER – Marketing Unit
Sery System SPA
gen 2004 - dic 2004
BTL Agency, Loyalty, Promotions, CRM
Development of loyalty program campaign support, rewards program management, partner relationships to ensure the best outcomes.
ASSISTANT MEDIA PLANNER
Asset Media Center
apr 2003 - ott 2003
Media Center Agency
Collecting and analyzing information on different media channels, selecting media platforms, producing financial and media plans and forecasts.
ASSISTANT SENIOR BRAND MANAGER – Marketing Unit
F.lli Gancia & C. SPA
feb 2002 - mar 2003
Sparkling Wine production Company - Beverage sector
(Horeca and Mass Market channels)
Support on developing materials and packaging product. Developing promotional BTL activities and events, work closely with marketing and sales staff.
Formazione
Master Degree in Business Economics with a specialization in Marketing
University of Turin - Faculty of Economics
set 1995 - nov 2002

          
        
Lingue
English - B2
French - A2
Italian - Mother tongue
Informazioni addizionali
Communication skills
Forum della Comunicazione 2020
Speaker and co-conductor of the Digital Talk “The future of the Event Industry: new tools and technologies for a new Live Communication”.


Editorial and video Director in: Best Event Awards - NC Awards – Brand Loyalty Awards - Club degli Eventi (Adc Group).