MEDIA PLANNER/BUYER

Overview Location Overview   This position will allow you to work remotely from Poland.
Job Overview  We propose the creation of a new implemetational role to deploy, activate digital media campaigns’ KPIs, deliver media plans and productivity targets as well as scale PepsiCo Europe’s in-house media team  within digital media planning and buying under the leadership of Media&TCP Lead.
This role will use industry and media specific insight tools, investment and media owner knowledge to build and implement digital media plans.
Together with Media&TCP Lead and KBS media team will support Marketing’s vision of becoming the best brand building organization – ultimately making our A&M work harder via driving up to 30% improvement in marketing efficiency and effectiveness.
Scope   This role is to create and implement digital media plans based on digital strategy leveraging best knowledge and skills of techstack.
Also will be responsible for specific digital media plans activations across Europe (except UK & RU) with key KPIs on campaign delivery measures, targeting precision and productivity goals.
The objective can be deliver only based on relations with internal stakeholders and external business partners – media and technology suppliers thus the person needs to have the ability to forge relationships as well as the ability to deliver results on campaigns and horizontal level.
Responsibilities Accountable for managing multiple digital campaigns at once from initial customer (brand teams) through to planning, buying, optimizing, implementation, and reporting and presentation of post campaign performance.
Creating, consulting an integrated digital plan, having a firm understanding of the impact digital has on offline channels and vice versa.
Set up of PepsiCo’s ad accounts including DV360 & FB Ad Manager Accountable for budget management and forecasting as well as taking ownership of accounts payable tasks arising from day to day business.
Close collaboration with Ad Ops specialists to ensure 1st party audiences and tracking are in place within our DSPs Project managing all activity and processes required to run campaigns efficiently Implementation of real-time optimization tools including Datorama and AI tech to drive media performance within KBS team High standard reporting to internal stakeholders Troubleshooting – problem solving where needed using our DSP support Cooperate with media agencies as well media operations leads to deliver, negotiate deals with digital media suppliers.
Build the network and deals within digital and media suppliers.
Manage external partners and vendors, aligning them to broader vision.
Accountable for building strong relationships with a number of different internal and external stakeholders.
Internal e.
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Understanding the business needs of particular brand/Countries are responding to and focusing on solutions to help them deliver against their KPIs.
External e.
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Building strong relationships with media owners, keeping up to date with the latest developments for your customers (brand teams).
Accountable implementing P@S approach within digital platforms via defining audiences, sizing Tags, creating strategy, defining media KPIs.
Prepare, design and implement business cases under the team lead supervision which will demonstrate the value & productivity delivered by the team, whilst securing the resources to scale capabilities beyond initial scope, with clear focus on efficiency and effectiveness KPIs Accountable for having an up to date knowledge base on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics.
Contributing a pov on important behavioural and human insights as well as on campaign performance whilst making recommendations to improve and on insights to leverage for future campaigns.
Be informed on the top line brands business objectives you are working to in particular market units.
Develop commercial acumen.
Qualifications 3-5 years of digital media experience in search, social, and/ or programmatic or relevant digital role with implementation and use of technology for media buying.
If you have no experience in programmatic, willingness to learn.
Experience in brand campaigns and the ability to identify, set and follow through on KPIs Proactive in finding solutions and capability to think laterally and define solutions to complex and unusual problems Ready to react to key stakeholder last minute requests and adjustments Knowledge and hands on experience of search, social or programmatic platforms as demonstrated by relevant trainings.
Google Ad words, Google Analytics, Key Facebook Blueprint modules, Twitter flight school, Google Marketing Platform training by Jelly Fish or other approved partner.
Confident in mathematics and statistics Solid understanding of tracking and attribution.
Experience on DCM is a plus.
Analytical mindset – ability to understand data and interpret into actionable strategies Attention to details and ability to present results to the wider team and senior stakeholders Proven, consistent and excellent attention to detail Strong analytical skills History of project management skills Collaborative and honest Technically savvy Flexible and responsive approach, prepared to discover new solutions to new challenges