Ceo - cmo -coo

Key Responsibilities:
•	in charge of company operations and financial results
•	client’s relationship and business development
•	professor of strategy and leadership c/o leading universities and companies
Results: 
•	successfully transitioned 3 Italian companies in the process of internationalization and expansion designing specific growth strategies
•	increased the client portfolio by 200% in 3 years
•	implemented 12 courses of corporate and business strategy c/o LUISS BUSINESS SCHOOL, 1 course of organizational theories and change management c/o LINK CAMPUS UNIVERSITY

Key Responsibilities:

•	group strategy definition with specific focus on the launch of commercial sister company - Quantares SRL
•	responsible for financial results of the group and Quantares SRL 
•	organizational set up with clear definition of role and responsibilities of the group and commercial sister company 

Results:

•	developed the strategic framework and leaded the launch Quantares.com with successful introduction of first family of products in the Italian market
•	reached financial break even and profitability in 18 months from first product launch with a turnover of around 1 M Euros. Sold 200.000 units of product in less than 3 years Initiated the international expansion of the company with agreement in UAE, Spain, Swiss
•	Closed a partnership agreement as a “official supplier of the Olympic Italian team” with CONI (Italian Olympic Committee)
•	Clear organizational set up in place

06/2015 – 12/2016
Vice President – Smartphones Field Marketing and Go to Market –Worldwide
London | United Kingdom
Key Responsibilities:
•	worldwide responsibility for integrated marketing campaigns deployment, go to market and field marketing of smartphones category 
•	responsible for annual marketing budget (+300 Mil $), ROI and sales volumes for related products
•	in charge of negotiation and implementation of customer marketing agreement and co-marketing plans to increase available marketing funds and trade customer satisfaction 
•	+300 marketing resources worldwide (direct + Indirect)
•	interfaces: Microsoft device group CVP and Microsoft device leadership team, sales teams, key operators CMO’s, distributors CEO and key retailers CMO
Results:
•	complete re-engineering of global GTM process creating a single multifunction execution workflow for integrated product launch plans (redesigned GTM process has been adopted by other Microsoft Business Units). Consequent investments optimization with higher impact and seamless operations.
•	better integration with sales teams providing support and creating ad hoc consumer value propositions in line with different customers strategy. Customer marketing funds increased by 32%.
•	ROI increased by 65%, 
•	Worldwide seamless launch of Windows 10 Smartphones line-up (950, 950 XL, 650)

03/2014 – 06/2015
Vice President – Head of Marketing Smartphones EIMEA (Europe, India, ME and Africa)
Dubai | United Arab Emirates
Key Responsibilities:
•	responsible for EIMEA region marketing strategy, plans and results (Sales, Contribution and M.S.)
•	+150 Mil $ marketing budget
•	brand development and regional/local campaigns production and/or localization
•	+220 Marketing resources
•	member of the Microsoft device group marketing leadership team reporting to Microsoft phones CVP
•	interfaces: Microsoft device group CVP and Microsoft device leadership Team, key operators CMO’s, distributors and key retailers CMO, media agencies CEO
Results:
•	reached 42% volume MS in mobile phones segment and over 10% MS of Smartphones (LUMIA WINDOWS PHONE range).
•	ROI at 3.2 (each Marketing dollar was generating 3.2$ in Net Sales)
•	12 new products successfully launched in the region

Birra Peroni Industriale S.p.A. 
09/1999 - 05/2000
Export Manager – Sales and Marketing
Rome | Italy
Key Responsibilities:
•	international sales and business development
•	responsible for international Sales units: UK, France, Japan, USA
•	“Nastro Azzurro” brand International positioning and development
Results:
•	export sales increase (+23%) and new office Opened in France and UK
•	Nastro Azzurro became a top premium brand distributed in best location in the HO.RE.CA. channel 

Johnson & Johnson, Italia
06/1998 – 09/1999
05/1999 - 09/1999
J’s Baby Senior Category Manager - Consumer Division
Rome | Italy

Key Responsibilities: 

•	Category and CRM projects Development on Johnson’s baby
•	Trade Marketing Plan development on J’s Baby Brand
•	 Shelf management

Results: 
•	Category Project design and Introduction with COOP Italia 
•	Creation of trade marketing plan for the GDO
•	Increased shelf visibility by 37% due to new specific shelf spacer introduced in GDO 

06/1998 - 05/1999
ROC Senior Brand Manager - Pharmacy Division
Rome | Italy

Key Responsibilities: 

•	P&L, Brand Performances, ATL and BTL campaigns, market and consumer researches included focus groups
•	New Product launches and planning
•	Medically driven sales force coordination on dermatological products 

Results: 

•	Increased MS, SKU’s reduction, anti-age category successfully launched with over 10% market share in the first year 
•	5 product categories (anti-Age products, Dermatologic products, deodorants, Make Ups, Sun protection) for a total of +200 SKUs reorganized and reduced to improve profitability and inventory management

Anheuser- Busch European Trade LTD.


03/97 - 06/98:	Bud Beer Brand Manager  

Key Responsibilities:

•	brand Performances, ATL and BTL campaigns 
•	Ho.re.ca and GDO product introduction and distribution development 
•	Trade activities, Events
•	new SKU launch


Results: 

•	gained leadership in super Ho.re.ca after 6 months from launch 
•	Entered in GDO channel with innovative “33 cl” aluminum can 
•	successful “Ants and ant-eater” ATL & BTL campaign localized and implemented in Italy
•	more than 500 events in Italy in Super Ho.Re.Ca. channel 

NOKIA Corp.
05/2000 to 02/2014
06/2012 – 02/2014
Vice President – Head of Marketing IMEA
Dubai | United Arab Emirates
Key Responsibilities:
•	responsible for IMEA marketing strategy, plans, and successful execution
•	+110 Mil $ marketing budget
•	local and regional campaign development
•	member of the Nokia marketing leadership Team and IMEA region Leadership team
•	reporting to Nokia CMO
Results:
•	launch of LUMIA range in the Region with 15% market share in smartphones category
•	consolidation of mobile phones leadership with +45% market share in the region
•	created and developed 3 regional marketing campaigns 
•	optimization of marketing budget ROI up to 3.8 ratio (net sales $/marketing $) and creation of new investment model for marketing and Co-marketing

04/2011 – 06/2012
Vice President Sales – Regional General Manager – Middle East and Africa
Dubai | United Arab Emirates
Key Responsibilities:
•	head of Nokia operations in MEA and related financial results 
•	6 Area GM direct reports (6 geographical areas)
•	in charge of regional growth, profitability, market share, customers and employee’s satisfaction
•	+500 resources 
•	owner of 5 years “Grow Africa” company strategy to expand business in new countries/channels
•	reporting to Nokia Global Sales SVP
•	interfaces: Nokia leadership team, key operator’s CEO and CXO’s, +350 distributors CEO’s
Results:
•	delivered sales according to 2H 2011 plans (annual NTS at +5,2 B$, volume MS 45%, Contribution at 18% of NTS)    
•	Africa NTS grew by 18% CAGR in the 2011-2016 based on “grow Africa” strategy implementation
•	scored # 3 globally in Nokia leaders employees survey (LTY) for best Nokia leader
12/2009 – 04/2011
Global Vice President Marketing – Global Go to Market for Nokia smartphones
Helsinki | Finland
Key Responsibilities:
•	orchestrate holistic global Go to Market Plans for new products launches. GTM consisted in project management across functional teams to ensure best in class product launches delivering on-time successful sales starts and rich value proposition to end users
•	responsible for new products business cases and financial results 
•	deep cross-geographies consumers and business understanding to identify key selling points and delivery clear product positioning 
Results:
•	8 new Smartphones successfully launched globally for a total of 37 million units sold and volume market share of +30% 
•	reached a volume distribution of 78% of global available independent retail stores and new product were listed in 87% of Operators Globally 
•	due to clear value proposition and related customization for different geographies and trade customers, customer marketing grew by 43%

01/2008 – 11/2009
Vice President Sales: Retail, Online and Services, North America – Nokia Inc.
New York | USA
Key Responsibilities:
•	responsible for devices, services and accessories sales and contribution NAM distribution and retail channels
•	responsible of the NOKIA Branded Stores in USA
•	Nokia services sales for North America and Canada
Results:
•	80% sales growth YoY reaching 30% of total north America sales, annual turn-over +1B$
•	gross margin at 42% and contribution level at 28% (Profitability)
•	Opened a NOKIA Flagship Store in New York and around 35 Shop in Shop areas in BEST BUY and other independent stores
•	Nokia N-Series (N90, N73, N75) were listed in BEST BUY, AMAZON, WALLMART and other key retail chains in North America
•	Nokia service contract agreements signed with ATT, T-Mobile, Roger Canada

06/2006 – 12/2007
Vice President Sales:  Multimedia, Latin America –   Nokia Inc.
Miami | USA
Key Responsibilities:
•	smartphone business unit start up in Latin America with the introduction of Nokia N-Series portfolio
•	smartphone entry strategy (Portfolio Introduction, Net Sales, Market Share, Profitability and Break-Even Plans) 
Results:
•	yearly turnover: 600 M$ (from 0 to 600 M$ in 18 Months)
•	Contribution at +40%
•	Nokia N-series became in 18 month the #1 brand of smart phones (2nd Mobile Brand after NOKIA) in 4 of the top five countries (Brazil, Chile, Argentina, Venezuela)
•	new team set up in 6 months with positive integration with existing sales in matrix organization, multimedia team became the change agent for overall organization
•	Latin America region reported a 10% increase in profitability
•	sales 80% over targets with annual growth 300%

04/2003 – 05/2006
Managing Director – Nokia Italia, Spa
Rome | Italy
Key Responsibilities
•	full responsibility of Italian operations and financial results
•	member of the Nokia Italy Board of Directors
•	inventor and in charge of the global project “total channel offering” with the aim to move the organization focus from Sell-In to sell-out

Results:
•	market leadership with 40% MS, increased 10 points in 2 years
•	yearly turnover: from 700 M Euros to 1,3 B Euros doubling the business in 3 years
•	30% net sales growth YoY. CAGR % 2004-2006 35%
•	average selling price up from 95 euros to 146 euros in 3 years’ time
•	successful re-organization form functional to 3 business group Matrix structure
•	new channel management process (Total channel offering) introduction with complete re-engineering of distribution model moving from sell-in to sell-out management. Process has been later implemented world wide
•	significant warranty costs reduction (-30%) 
•	high contribution margins (over 35%)
•	channel inventory level reduction of 23%
03/2002 - 04/2003
Marketing and Communications Director – Mobile Phones Division
Rome | Italy
Key Responsibilities:
•	brand strategy and marketing plans, marketing and comms budget 
•	ATL and BTL campaign development, press events 
•	owner of the Nokia Branded Retail development 
•	market and consumers research, new products launch
Results:
•	market leadership with +40% value and volume market share
•	Nokia became #1 Brand in Awareness, Consideration and Preference 
•	Marketing ROI up by 65%
•	Successfully implemented Nokia Branded Store Plans with best in class global results: 5 Branded Stores, 115 Nokia Shop in Shop, 350 Nokia Corners, 55 Nokia Care Stores opened

04/2001 - 04/2002
Sales Director Retail & Distribution – Mobile Phones Div.
Rome | Italy
Key Responsibilities:
•	responsible for 50% of total Italian branch net sales of mobile phones and accessories
•	responsible of 25 top retail chain (2000 direct POS) and 4 national distributors with around 17000 stores
•	sales forces coordination and objective setting: Direct (10) and indirect (160 agents) 

Results:
•	Net Sales up over 200 M Euros with a yearly increase of 32%. Average channel contribution around 35%
•	Numerical distribution over 80% and value distribution over 90%
•	Introduction of a quarterly Canvass to internally and externally align trade customers, distributors and sales forces on priorities and objective setting


05/2000 - 04/2001
Key account manager Blu Operator – Mobile Phones Division
Rome | Italy
Key Responsibilities:
•	responsible of customer relationship, performances and sales
•	interfaces: Nokia Italy MD, Nokia Italy Leadership Team, Blue Operator CMO and CXO
Results:
•	net sales up over 18 M Euros
•	customer market share of +70%. 
•	average channel contribution around 23%

Master in Business Administration - Full Time International Class in English Language

Project during the program: “Sildamin” Brand Strategic repositioning after Purina acquisition.

Graduate degree in Business Economics
Major in Finance: Investments Risk evaluation with the “Average-Variance” Model.