Head of digital sales

I am the head of a team of 10 sales, specialized in consulting and selling digital communication services.
My responsibilities include:
-definition of sales targets;
-definition of market penetration strategies;
-management of suppliers involved in generating leads;
-training and support of the sales force.

I manage a team of 6 people involved in defining customers' digital communication strategies.
For each client, the team analyzes the needs and potential of communication and
subsequently it proposes a strategy in order to accompany each client towards a path of digital transformation.
I oversee the proposals and the commercial evaluations and follow the performance updates, sharing them with the customers.
I Participate in defining the business strategies of Key-one.

I was part of Sales department, engaged in the acquisition and management of digital projects for companies in Fashion, Retail, Industrial , Luxury, Automotive Industries. 
I am envolved in reorganization of sales, post-sales and Customer Care flows and processes. 
EMEA referent for managing of eClerx Conversion Rate Optimization projects. 
Reference: www.silversea.com 

Reporting directly to the President, i was in charge of the reorganizationin of Web&Mobile Department, in the redefinition of production processes and definition of Web Marketing strategies for the Italian Market. 
Responsible for all new digital services, i supervised the new business offers. 
The last project I managed was: www.si2site.it (website configurator for sales agent and client, plus new CMS to create responsive websites). 
I conceived the new PagineSi digital commercial offer for Websites, SEO, AdWords. For them i defined business model, pricing, delivery to the market. 
I was engaged as support in training events of whole sales force. 

I was engaged in the concept of new digital product and services, in the requirements definition, in the business plan creation and in the commercial offer launch. 
During this work experience i constantly handled external suppliers and multidisciplinary teams (front-end developer, graphic designer, DB manager, Search engine manager, sales agent) . 
I was constantly in support of sales force both in the management of complex business negotiations and in the training.. 
I managed complex Web projects for large Customers (Fiat; Daihatsu; Ispesl; Cepu; AAMS; SNAI; Morini Rent etc.). 
I was continuously updated on Web Marketing, Social Media, SEO, SEM, Infocommerce, E-Commerce. 

Engaged in usage performance analysis and sales performance analysis of PagineGialle.It, PagineBianche.It, Tuttocitta.it. 
Sales force trainer involved in complex commercial negotiations

Responsible for all marketing and communications strategies both nationally and locally.
My tasks were: 
- Creation of Marketing plan 
- Analysis and Monitoring of planned activities; 
- Planning and managing of communication activities of 35 branches located throughout   Italy 
- Mapping, redefining and monitoring of procedures and communication flows to the customer, whit a focus on customer care and booking funnel. 
- Brand Management (positioning, consistency, awareness) both online and offline 
- Partnership Management 
- WebMarketing Management 
- Suppliers Management 
Reference: www.morinirent.com 

Engaged in: creation of business plan, operative plans development, Market analysis, UX and UI web interface design, process design..