Retail and marketing manager

• Account management of the two branches in Germany and United
Kingdom;
• Business Plan creation;
• Business development account by account;
• Budget settlement (sales e marketing);
• Objectives and targets settlement;
• Direct collaboration and report to CFO, CEO & Founder;
• Cost-effectiveness analysis to achieve BEP;
• KPI analysis and statistics;
• CRM analysis and statistics;
• Development and dissemination of marketing campaign;
• New marketing material development;
• Update of marketing materials with new contents;
• Development and set up of european training centers;
• Managment and attendance to international congresses;

• Management of 30 franchising stores in Europe: increase the
profitability due to specific targets, analysis and trainings
• Management of 15 Company stores in Europe: responsible for the
turnover,product assortment, shop image and organization;
• Management of the new opening store in Copenaghen: responsible for
staff training and management, assortment of the product, statistics,
turnover forecast and events management;
• KPI analysis;
• Customers advertising budget management;
• B2B management;
• Visual Merchandiser;
• Sales staff training;

I spent one semester in Dublin with the Erasmus program to enrich my knowledge of marketing subjects.